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Your
mailing list can be a substantial, dependable source of income that
expands as we promote your list in the marketplace. As your list
manager, our goal is to see that you have maximum income on your
list, with minimum effort on your part. All you have to do is provide
a clean, regularly updated list - and we do the rest.
By
combining brokerage and list management functions, we are able to
increase both your list rental income and the cost-effectiveness
of your direct mail campaigns. For instance, while developing your
mailing plan we identify new users of your list. And while planning
your mailings, we look for opportunities for exchange and reciprocal
rentals.
- Work with you to determine
your goals: the volume you wish to achieve and the markets you
are particularly interested in targeting, as well as any restrictions
you might wish to place on the use of your list.
- Develop and implement
a marketing plan to achieve your goals, including:
- Targeted marketing by mail to brokers throughout the country.
- Promotions to mailers in your market.
- Ads in the Standard Rate and Data Service List Bulletin (SRDS).
- Listing in the Marketing Information Network (MIN).
- Press releases to appropriate direct mail publications.
- Direct phone contact with brokers and mailers.
- Provide you with payments
for list rentals accompanied by a monthly management report detailing
activity and charges. We use a state-of-the-art computerized ordering
and accounting system developed especially for the list industry
that provides speedy and accurate accounting.
- Process orders for your
list, and monitor clearances, shipping and usage.
- Perform invoicing, credit
and collection functions, and keep track of exchange balances.
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